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IF YOU’RE SERIOUS ABOUT BUILDING YOUR COACHING BUSINESS, START HERE

Watch the Short Video: The Practical Path From Trained Coach to Paying Clients

Being a skilled coach and knowing how to build a coaching business are two different things. In this short video, Jeff will show you what may be missing and how Coaching Business Builder gives you a clear plan, practical tools, real practice, and support to begin attracting clients with greater confidence.

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Press play to discover whether Coaching Business Builder is the practical next step for you.

Coaching Business Builder helps you get clients.

An 8-week live cohort for trained coaches from any coaching background who want a practical path for turning their coaching skills into a real coaching practice.

You learned how to coach. Now let’s build a business that gets you clients.

You Know How To Coach. But Do You Know How To Build The Business?

 If you’re honest, the problem isn’t that you need another coaching certification.
You've already invested in becoming a coach.

✔ You know you can help people.

Whether you were trained in life coaching, leadership coaching, relationship coaching, the Enneagram, or another coaching methodology, you've developed skills to help people move forward.
→ You know how to coach.
→ You have tools and resources to help people.
→ You've invested time, energy, and money developing your skills.
→ You're ready to put those skills to work with real clients.

 

But you don’t yet have enough coaching clients, and you wonder, “How do I turn what I know into a coaching business that actually gets clients?”

✘ But you don’t yet have enough coaching clients.

Most new coaches face the same challenges:
→ How do I find my first clients?
→ How do I talk about coaching without feeling salesy?
→ How do I know who I should help?
→ What do I say during a discovery call? 
→ Am I actually ready for this?
 If this is where you find yourself right now, you are not alone.

 

Learning how to coach and learning how to build a coaching business are two different things. 

Most coach training focuses on developing your coaching skills. But knowing how to coach doesn't automatically show you how to find clients and build a sustainable practice.

 
The good news is that getting coaching clients is a skill that can be learned with the right guidance and consistent action.

And We Can Help You Get There

JOIN NOW

Without Clients,

You know you can make a difference as a coach, but you're not sure how to turn your training, experience, and expertise into a coaching practice that consistently creates opportunities to serve people!

But without a clear path forward, it's easy to feel stuck.

You begin questioning yourself.

You wonder if you're really ready. 

You second-guess who you help, what to offer, and how to find clients. 

You know coaching can make a difference, but you aren't sure how to turn your skills and experience into a thriving practice.

That's why building momentum matters. Not just for your business, but for the people whose lives could be impacted by your coaching.

 

Introducing...

Coaching Business Builder

Coaching Business Builder is an 8-week live cohort designed to help trained coaches turn their skills into a real coaching practice—regardless of where or how they were trained.

This isn't another certification or a course filled with information.

It's a guided, community-driven experience where you'll actually build your coaching business step by step.

You'll clarify your niche, create an offer people want, practice coaching and discovery conversations, learn how to find potential clients, and begin inviting people to work with you.

And you won't do it alone.

You'll build alongside other coaches from different backgrounds and specialties who are working toward the same goal:

Stop preparing to coach and start building a practice where you actually get to coach.
Join us for the next cohort starting on...
Thursdays, September 10 - October 29 at 3:00 PM - 4:30 PM CDT (90 min)
Join Now

What Coaches Are Saying

 

Beth S.

"The Enneagram Business Builder cohort gave me something I didn’t realize I needed so much: courage and clarity to move forward. Being surrounded by other coaches who understood what I was experiencing made me feel supported and less alone in the process of building my business.

The cohort provided incredible direction around identifying my who and why, helping me gain clarity around my marketing niche and the people I most want to serve. From there, we mapped out the structure of my business and walked through the technology side of building and running it—which was invaluable and gave me practical next steps instead of feeling overwhelmed by all the moving pieces.

I walked away with greater confidence, a clearer vision, and a roadmap for turning my passion for the Enneagram into a business that can truly serve others. I’m so grateful for the community, encouragement, and practical guidance this cohort provided."

Lisa W.

"Jeff and Beth are incredibly personable, approachable, and generous with their time and expertise. They present the material in a clear and engaging way, making the learning process both accessible and meaningful. Their willingness to share their knowledge and provide guidance has been invaluable as I move forward in building my coaching business."

 Patricia K.

“I highly recommend Coaching Business Builder (CBB) with Jeff McCord. I participated in CBB soon after completing Become An Enneagram Coach with his wife, Beth McCord. I participated in the program twice, the second time at no charge.

You will get from CBB what you put into it. By participating in the weekly live session (or watching it afterward), doing the homework, and engaging with members of your cohort online and in real time, you will set up your business, create your niche market, develop your elevator talk, rehearse your discovery call, and much more.

You want resources? You have the opportunity to collect a library of on-target books and online resources. You want connection? You have about one dozen members of your cohort to communicate with throughout CBB and beyond. You want expertise? Jeff and Beth have built a successful Enneagram business from scratch. Jeff gives specific feedback in writing for every assignment you complete. You want confidence? That’s what I needed most. You will enjoy success every step of the way, gaining confidence with each milestone.”

What Makes This Cohort Different?

📅 Weekly Coaching Practice

You'll practice real coaching conversations, use practical coaching and Coaching Business Builder tools, conduct discovery-call role plays, and receive feedback from other coaches.

🤝 Coaching Partners

You'll be paired with other coaches to practice, encourage one another, and stay accountable throughout the cohort.

💬 Live Coaching and Support

Receive guidance, feedback, and support as you work through real challenges in building your coaching practice.

🛠️ Business Building Made Simple

We'll help you create the essential pieces of your coaching business without overwhelming technology or complicated marketing systems.

❤️ Community That Understands

Build relationships with coaches who understand the challenges, fears, and opportunities that come with starting a coaching practice.

 

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 Clarity. Practice. Community.

Coaching Business Builder is built around three elements designed to help you move from training to real coaching clients.

Clarity

Build the core components of your coaching practice.

You'll identify who you help, create your coaching offer, map your customer journey, and develop a clear path for attracting clients.

Stop guessing what to do next and gain confidence through clarity.

 

Practice

Confidence comes from experience.

Throughout the cohort, you'll practice coaching conversations, use practical coaching tools, conduct discovery-call role plays, and develop the skills needed to serve clients well.

You won't just learn about coaching—you'll coach.

 

Community 

You don’t have to build your business alone.

Throughout the cohort, you’ll connect with coaches from different backgrounds and specialties who are working through many of the same challenges. You’ll practice together, share what you’re learning, encourage one another, and stay accountable to taking action.

Different niches. Same goal: build a practice that serves real people.

 When Clarity, Practice, and Community come together, something powerful happens:

The Result = Momentum!
And momentum is what helps coaches begin signing their first clients.

The 3-Step Path to Getting Coaching

Clients in the Next 8 Weeks

A simple process that turns your coaching skills into a growing coaching practice.

Clarify who you help, create your coaching offer, and map the journey from first conversation to coaching client.

You'll stop guessing and start building your practice with confidence.

Coaching confidence comes through experience.

You'll practice coaching conversations, use proven coaching tools, conduct discovery-call role plays, and receive helpful feedback from fellow coaches.

You'll learn by doing, not just by listening.

With clarity and confidence in place, you'll begin reaching out to people, conducting discovery calls, and inviting potential clients into coaching conversations.

You'll leave with a simple process you can continue using long after the cohort ends.

You don't need to be an expert before you begin.
 

You simply need a clear plan, opportunities to practice, and the courage to take the next step.

The Steps That Turn Training Into Coaching Clients

Week 1: Find Your Coaching Niche

Identify who you help, the problems you solve, and the transformation you create. Leave with a clear direction instead of trying to serve everyone.

Week 2: Create Your Offer

Build a coaching offer that clearly communicates the value of working with you. Learn how to explain what you do in a way that resonates with potential clients.

Week 3: Navigate the Emotions of Building a Coaching Business

Fear, self-doubt, loneliness, and uncertainty are normal parts of the journey. Learn how to recognize the emotions that can hold you back and respond to them in healthier ways.

Week 4: Map Your Customer Journey

Create a simple path that helps people move from their first interaction with you to becoming a coaching client.

Week 5: Practice Discovery Calls

Learn a simple, service-first framework for discovery conversations that helps you understand what a potential client really needs, determine whether coaching can help, and confidently recommend the right next step.

Week 6: Start Meaningful Conversations

Learn how to reconnect with people, initiate conversations, and build relationships without feeling salesy. Complete your first outreach challenge alongside your Coaching Partner.

Week 7: Invite People Into Coaching

Learn how to make recommendations, follow up, and invite people into coaching conversations with confidence and integrity.

Week 8: Reflect, Celebrate, and Build Momentum

Review your progress, celebrate your wins, and create a plan for continuing to grow your coaching practice after the cohort ends.

Every Week Includes

 

Business Builder Challenge

Each week you'll complete one practical step that moves your coaching business forward, from defining your niche and offer to practicing discovery calls and connecting with potential clients.

Coaching Practice

Work with your Coaching Partner to practice coaching conversations and discovery calls.

Business Systems

Build simple systems using Google Workspace to support your coaching practice.

Community Support

Receive encouragement, accountability, and feedback from fellow coaches.

 

 

❌ Become a marketing expert
❌ Build a complicated website
❌ Spend money on advertising
❌ Become a social media influencer
❌ Have everything figured out before you begin
❌ Feel confident before taking action
❌ Do this alone

 

Instead, we'll help you take simple, practical steps that build confidence over time.

You'll gain clarity about who you help, practice coaching conversations, learn how to conduct discovery calls, and receive support from coaches who are walking the same path.

The goal isn't to build a perfect coaching business. The goal is to begin serving people and build momentum one step at a time.
Join the Cohort!

Imagine Where You Could Be in 8 Weeks

Eight weeks from now, you could still be wondering where to start. Or...

✔ You could have a clear coaching niche.

✔ A coaching offer you can confidently explain.

✔ Experience coaching real people.

✔ Discovery call practice under your belt.

✔ A simple system for finding and serving clients.

✔ New relationships with coaches who encourage and support you.

✔ And most importantly, the confidence that comes from taking action.

 Will you have everything figured out? Probably not.

But you'll have something far more valuable: momentum.

Instead of wondering if you can build a coaching practice, you'll have proof that you're already doing it.
One conversation.
One coaching session.
One discovery call.
One courageous step at a time.
Jeff McCord, Coaching Business Builder coach

Meet Your Coach

Hi, I’m Jeff McCord.

What I’ve Built

I've spent the last 10 years helping turn ideas into businesses, products, and experiences that serve real people.

Along the way, I've helped build Your Enneagram Coach into a thriving coaching, training, publishing, and education company—and learned firsthand what it takes to turn expertise and a desire to help people into a business that actually works.

I've built dozens of websites, helped create hundreds of courses and digital resources, developed offers and marketing systems, assembled teams, navigated countless technology platforms, and helped take ideas from a conversation to something real people could actually buy and use.

I've also invested thousands of hours and significant resources learning from some of the best thinkers in business, marketing, sales, and entrepreneurship.

What We’ll Build Together

But Coaching Business Builder isn't about building what I've built. It's about helping you build what's right for you.

I'm not going to try to turn you into a marketer.

I'm going to help you become a coach who knows how to build a business.

That means helping you clarify who you serve, create an offer you're confident sharing, find people who may need your help, have better discovery conversations, and build the simple systems you need to run your practice.

Practical Support When You Need It

And sometimes the help you need is much more practical.

Maybe you can't figure out the technology. You're stuck on an email. You don't know what to charge. You need someone to practice a conversation with. Or you're simply overwhelmed by all the things you could be doing and need help figuring out what to do next.

That's where I come in.

I've learned a lot, made plenty of mistakes, and built a strong network of people and resources along the way. And I'm generous with what I've learned.

My goal isn't to impress you with what I've built. It's to help you build yours.

Our “Until You Succeed” Client Guarantee

We don't just want you to learn how to build a coaching business.

We want you to get clients.

If you:

• Attend the weekly cohort meetings or watch the recordings

• Complete the weekly Business Builder Challenges

• Practice with your Coaching Partner

• Begin reaching out and having conversations with potential clients

...and you still haven't signed a coaching client, we'll continue coaching you at no additional program cost until you do.

We're not finished when the eight weeks are over. We're finished when you've started putting what you've learned into practice and getting clients.

 

Join the next Cohort of
Coaching Business Builder

 

📅 Thursdays, September 10 - October 29 at 3:00 PM - 4:30 PM CDT (90 min)

Registration is open August 24 - 28, 2026. Closes at midnight CDT.

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Coaching Business Builder

$997 pay in full
or
2 monthly payments of $548.35

8 weeks of live coaching, practice, accountability, community, and business-building support.

JOIN NOW

MEC Network Member Price

$797 pay in full
or
2 monthly payments of $438.35

MEC Network members receive a special community price. Use the email you used to purchase BEC to receive this discount. Eligibility for the MEC Network member discount will be verified.

JOIN NOW

Everything You Need to Start Building Momentum

Your enrollment includes:

  • 8 Weekly Live Coaching & Implementation Sessions
    Learn the next step and get help putting it into action.

  • A Coaching Partner
    Practice, encourage one another, and stay accountable throughout the cohort.

  • Weekly Coaching Practice
    Build confidence by actually coaching—not just learning about coaching.

  • The Coaching Business Builder Workbook
    Step-by-step tools for developing your niche, offer, customer journey, discovery process, and client attraction plan.

  • Discovery Conversation Training & Practice
    Learn how to have conversations that serve people well and naturally lead to coaching opportunities.

  • Simple Business Systems Training
    Set up the essential systems you need without expensive or complicated technology.

  • Private Coaching Business Builder Community
    Connect with coaches from different backgrounds who are building their practices alongside you.

  • Weekly Session Recordings
    Can't attend live? Watch the recording and keep moving forward.

  • Our Until-You-Succeed Client Guarantee
    Complete the program requirements, and if you haven't gotten clients, we'll continue coaching you at no additional program cost until you do.

 

This Program Is for Coaches Who 

  
This program is not designed for people who simply want more information.
It is designed for coaches who are ready to start serving clients.
Join Now

FAQs

You Don't Need Another Certification.

You Need Momentum.
 
You’ve already invested in learning how to help people.

Now it's time to build the practice that allows you to actually do it.

You don't need a huge audience.

You don't need a complicated website.

You don't need to become a marketing expert.

And you don't need to have everything figured out before you begin.

You need clarity about who you help.
An offer you're confident sharing.
Practice having real conversations.
A simple way to find potential clients.
And a community that helps you keep moving.

That's what we'll build together inside Coaching Business Builder.

Your training taught you how to coach.

Now let's build the business that lets you do it.

Join us for the next cohort starting on...
Thursdays, September 10 - October 29 at 3:00 PM - 4:30 PM CDT (90 min)

 

JOIN NOW